11street Now Offers 24-Hour Delivery Service For Fresh Produce To Klang Valley Shoppers

11street Now Offers 24-Hour Delivery Service For Fresh Produce To Klang Valley Shoppers

Malaysians can now shop for fresh goods and other grocery items online in 11street (www.11street.my) thanks to their partnership with Just Order Conveniently On Mobile (JOCOM), consumers can get fresh goods such as vegetables, fish, halal-certified organic farm chicken, eggs and white bread from 11street. Talk about shopping convenience since we don’t have to navigate to a separate website to do grocery shopping!

The initiative will be rolled out gradually, with Klang Valley shoppers being the first to receive their fresh foodstuff within 24 hours. Consumers in Penang and Johor Bahru will enjoy next-day delivery by the end of the year, while those in other Peninsular Malaysia states, within next year.

Agnes Chua, Managing Director of JOCOM with Hoseok Kim, CEO of 11street
Agnes Chua, Managing Director of JOCOM with Hoseok Kim, CEO of 11street commemorate their continued partnership with the introduction of a new product category – Fresh, Chilled and Frozen Food on 11street.

“We are delighted to have JOCOM supporting our vision in bringing fresh produce to our shoppers, working towards establishing 11street as a one-stop e-mall that offers everything our shoppers need under one roof. This is in line with the growing interest among Malaysians to turn to the digital sphere to shop for fresh food and other household grocery items. We see this increase especially during festive periods, such as Hari Raya and Chinese New Year,” says Hoseok Kim, Chief Executive Officer of 11street.

Kim adds: “Partnering JOCOM, an established enabler of online groceries and shopping, we aim to revolutionalise the online shopping sphere for groceries and fresh foods, and as such JOCOM is the most ideal partner to work together.”

Agnes Chua, Managing Director of JOCOM elaborates: “Since our establishment, our vision to provide an integrated solution to connect rural farmers, traders and vendors with affluent consumers via e-commerce remains. We are excited to extend this outreach through 11street, as we believe shopping for groceries online is the way forward. Together with 11street, we enable Malaysian consumers to enjoy the convenience of having fresh goods and other household groceries delivered to their homes within few simply clicks on the PCs or smartphones.”

Everything you need under one roof with RM1 deals

To kick start 11street’s foray into offering fresh produce, shoppers can now purchase the two items – 10 pieces of the Grade C eggs and Gardenia Classic White Bread – each for RM1 with limited units.

11street Fresh Produce Category-kyelinspot.com

The newly-minted collaboration will see the addition of 1,000 fresh produce from JOCOM into 11street’s inventory by end of this year. On top of the fresh harvest of vegetables and farm chicken, as well as eggs and nutritious bread, shoppers can also shop for frozen food items such as fish and other seafood, thus elevating one’s shopping experience on 11street.

Other grocery items available through 11street’s existing partnership with JOCOM include household items such as laundry detergent, toilet rolls, and air freshener; furniture such as recliner chairs, cushions, and bean bags; as well as condiments for cooking such as sesame oil, sauce marinades and canned foods.

11street assures its shoppers that they’ll be receiving freshest and highest quality food items. In the event that shoppers find these items unacceptable, 11street will redeliver products within the next 24 hours, or provide a full refund.

As it is a phased roll-out, 11street and JOCOM will extend the 24-hour delivery option for fresh foodstuff to shoppers in Penang and Johor Bahru by the end of this year and the rest of Peninsular Malaysia by early 2017. In the near future, 11street and JOCOM aim to achieve at least 15,000 fresh goods orders on the former’s platform.

Kim elaborates: “We hope that through this collaboration with JOCOM, we help to make our shoppers’ lives more convenient by enabling them to shop for essential food products and household items on 11street. Our aim has always been to enrich and expand our offerings so that our shoppers continue to find everything they love on 11street.

“With our vision in mind, we are also excited to let our consumers know that we will offer one of Malaysia’s most highly valued and rare freshwater fish – the empurau – caught fresh and flown in specially from Sarawak, and sold frozen,” he concludes.

The empurau fish sells from RM700 per kilogramme onwards, and is available exclusively on 11street starting today. Maybe you can surprise your family with this bounty tomorrow, if you’re feeling like a baller?

Now we can worry less about parking spots and shop for groceries in the comfort of our home!

For more information, please visit www.11street.my.

Yas to Rainbow Bagels

Yas to Rainbow Bagels

One of my food goals is to taste all things rainbow-inspired, like the infamous rainbow bagels in New York. But since I can’t afford to go there, I think the food gods heard my wish and has granted me, Bowery Petit‘s Rainbow Bagels. Yes, these rainbow bagels are probably full of colouring but, we got to treat ourselves to our guilty pleasures yes?

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Eat the Meringue in Sitka Restaurant

You have to try the Meringue cake from Sitka Restaurant. Jalan Batai is getting more attention lately thanks to the newly opened Ben’s Grocer but today it’ll be about Sitka Restaurant, one of the shops along the Yellow Brick Road Cafe. Heard good things about it from some friends and finally had a chance to try it out with the beau for lunch after my recent job interview (Which is now my permanent job!).

Sitka Restaurant
Source: Sitka Restaurant
Sitka Restaurant
Source: Sitka Restaurant

It has a cozy interior with its industrial-inspired architecture which is cliche because almost all cafes are going for this look. But when it’s crowded, most of its coziness is gone with the noise.sitka restaurant

Have some Mocha (RM11) and some house-made Mango cooler drink (RM10) to quench your thirst.
sitka restaurant
Lunch is served!
buttermilk fried chicken sitka restaurant
I ordered the buttermilk Fried Chicken (RM23) which comes 2 pieces of chicken topped with honey and thyme with a piece of waffle and half a cob of roasted corn. It smelled so good and the skin is the best because it’s crispy and I love my skins to be that way!
However, when I cut into the chicken, it was still a little raw inside so naturally you will call the waiter to get it cooked again right? I did and the waiter said oh it’s cooked already because the chicken has been soaked in a brine, he gave me a face of frustration and said if you want the chef to cook it again it will take 15 minutes and the chicken will be dry.
Because I’m nice and I felt his urge to leave since it was a busy lunch hour, I just let it go. But recently someone told me that their chicken was not raw inside when they had the Buttermilk Chicken. Oh well, at least I didn’t get any tummy ache from eating slightly raw chicken.
It was juicy inside but my brain keeps replaying Gordon Ramsay’s ‘This is raw!’ throw into the bin scenario as I was eating. The corn was cooked well and so is the waffle but for the price I am paying, I expect them to be more generous with those elements.
sitka restaurant
The beau had the Duck Confit sandwich which had teared up pieces of duck confit, roasted oranges, parsnip and herbs scattered on a toasted bread. The combination of the duck and orange is a winning combo as usual! Just the portion is not enough for a big eater that’s for sure.
meringue cake sitka restaurant
This Meringue (RM15) cake was one of the best cakes I’ve had in a long time! Described as Valrhona Chocolate mousse cake with raspberries, every bite was decadent! Its chocolaty and not too sweet too thanks to the tartness of the berries. Slight crispiness from the meringue layers just adds more fun to the party in my mouth! I will come back for this cake!!!

KL rates:
Food- 8/10 (Only because of the buttermilk chicken and meringue)
Price- Steep, about RM18 above
Service- 5/10
Variety- 5/10
 
 
Address:
No. 8-5, Jalan Batai
Kuala Lumpur

Sweet and yummy waffles at Wafflemeister

Two words, Belgian Waffles! 

After dinner with the fam-bam at Umai-ya, our nosed lead us to Wafflemeister because everybody should have dessert after dinner right? But really you can smell the sweet warm waffles from about 5 stores away!

waffles wafflemeister KLCC
Looking good!

 

waffles wafflemeister KLCC
Classic
My little sister just likes her stuff plain with a light drizzle of honey. But it’s pretty good if you like simple desserts!

 

strawberry cream waffles wafflemeister KLCC
Strawberry Heaven
I love this! I think strawberries and cream will always be a winning combination. The tart strawberries just balances out the sweetness of everything else.

 

macadamia gelato waffles wafflemeister KLCC
Dream Team
You get to pick which gelato that you want on top of the waffle. We went for the Macadamia gelato. You can add on more waffle toppings at a price.
I like the freshly made waffles here! It’s more denser than the waffles you can get in Inside Scoop so you get more texture out of it. The waffles are pricey with a price range of above RM12 if I’m not mistaken. But one piece of it could satisfy your sweet tooth portion of your belly nicely!
 
KL rates:
Food- 7/10
Price- Average, about RM10 above
Service- 6/10
Variety- 7/10
 
 
Address:
Level 3, Suria KLCC
wafflemeister klcc desserts kyelin
Dad took this decent picture because my mum failed several attempts at it but yup, practice makes perfect!

Awesome maki’s in Umai-ya

Thanks to the really awesome discount vouchers that went rampant years ago, I had the chance to nom on the wide variety of makis’ that they have. The makis in Umai-ya are the best that I ever had but did their quality remain the same now that we are in 2015? I say YES!

My little sister and I treated the fam-bam to a meal at Umai-ya and sure enough we ordered the makis and with other type of dishes this time. Also they ran out of avocados that time so expect less green peeking out of the sushi. Check out the makis that we ordered. Sadly I can’t remember the names of the makis but you can always use my pictures for reference when you’re looking through the menu.

This was yummy! I think tuna mayo is an underrated sushi ingredient because it’s not considered as an expensive ingredient compared to the raw tuna.

 

 

Deep fried soft shell crab sushi with some fish roe too is for those who likes their sushi crispy! The sauce in the middle is also really nice with a nice amount of heat to it.

 

Some tuna, salmon and tempura flakes wedged inside a sushi covered in bonito flakes which tasted nice if you are a fan of sashimi sushi.

 

We ordered a wide variety of makis to try as many as we can! This one has soft shell crab inside with some cucumber and it’s topped with unagi slices and fish roe on top. Really yummy too!

 

This is chawanmushi inside egg shells and topped with some fish roe, chicken and smaller fish roe. The chawanmushi is not overcooked and it’s really smooth too!

 

Some fresh Salmon, Butterfish and Sweet prawns sashimi to add some natural sweetness to our belly.

 

Cha Soba.
This came in a huge bowl of ice to keep the noodles cool. Nothing much to shout about here.

 

Sukiyaki. Their sukiyaki is already cooked beforehand so no flames involved but you get to add the meat and egg separately. Best to cook the meat and egg when it is still hot.

 

We ordered the Beef Tongue which came as a Cook It Yourself (CIY) hot grill. It was a decent portion for the 5 of us to eat about 1-2 slices each.

 

It’s really tender and actually sweet! Best if you can have it rare or medium rare so it’s more juicy!

 

KL rates:
Food- 7/10
Price- Average, about RM18 above
Service- 6/10
Variety- 8/10